ConnectAgent's campaign features enable businesses to orchestrate sophisticated multi-channel marketing campaigns that combine SMS, email, and voice calls. With powerful automation, scheduling, personalization, and analytics capabilities, ConnectAgent helps you create, manage, and optimize campaigns that drive engagement and conversions across all channels.
Multi-Channel Campaign Orchestration
ConnectAgent allows you to coordinate campaigns across multiple channels:
- SMS Campaigns: Broadcast text messages to segments or lists
- Email Campaigns: Send personalized emails with rich content
- Voice Campaigns: Initiate outbound calls as part of campaigns
- Combined Campaigns: Sequence messages across channels
Campaign Templates
Save time with pre-built campaign templates:
- Welcome series templates
- Abandoned cart recovery
- Lead nurturing sequences
- Re-engagement campaigns
- Event reminders
- Custom templates for your use cases
Templates can be customized, saved, and reused across campaigns, ensuring consistency while allowing flexibility.
Segmentation and Targeting
Advanced Segmentation
Target the right audience with powerful segmentation:
- Demographics (age, location, gender)
- Behavior (purchase history, engagement)
- Lifecycle stage (new, active, at-risk)
- Custom fields and tags
- Combined criteria with AND/OR logic
Dynamic Lists
Lists update automatically based on criteria:
- Real-time list updates
- Automatic inclusion/exclusion
- Behavior-based segmentation
- Reduced manual list management
Personalization
Personalize campaigns at scale:
- Merge Tags: Insert customer data (name, company, etc.)
- Dynamic Content: Show different content based on customer attributes
- Behavioral Personalization: Customize based on past interactions
- Product Recommendations: Suggest relevant products or services
Scheduling and Automation
Flexible Scheduling
- Send immediately or schedule for later
- Schedule by recipient timezone
- Best time delivery (automatic optimization)
- Recurring campaigns
- Event-triggered campaigns
Automated Workflows
Create complex, automated campaign sequences:
- Trigger-based campaigns (form submissions, purchases, etc.)
- Multi-step sequences
- Conditional logic (if/then branches)
- Delays between steps
- Channel switching within workflows
Content Creation
Email Builder
- Drag-and-drop email builder
- Responsive email templates
- Rich media support (images, videos)
- HTML editing for advanced customization
- Mobile preview
SMS Content
- Character count tracking
- Message preview
- Personalization tokens
- Link shortening
- Compliance text (opt-out instructions)
Campaign Analytics
Real-Time Metrics
Track campaign performance in real-time:
- Delivery Rates: Percentage of messages delivered
- Open Rates: Email opens (SMS if trackable)
- Click Rates: Link clicks
- Conversion Rates: Goal completions
- Engagement: Replies, interactions
- Revenue: Revenue attribution
Advanced Reporting
- Campaign comparison
- Channel performance analysis
- Segment performance
- Time-based analysis
- Exportable reports
- Custom dashboards
A/B Testing
Optimize campaigns with built-in A/B testing:
- Test subject lines, content, CTAs
- Split audience automatically
- Statistical significance tracking
- Automatic winner selection
- Test multiple variations
Compliance Features
Built-in compliance tools:
- Automatic opt-out handling
- Compliance text insertion
- Consent tracking
- Do-not-contact list management
- Audit trails
- GDPR and TCPA compliance tools
Integration Capabilities
ConnectAgent integrates with:
- CRM systems
- E-commerce platforms
- Analytics tools
- Webhooks for custom integrations
- API for programmatic access
Campaign Workflow Example
Abandoned Cart Recovery
- Trigger: Customer adds item to cart but doesn't checkout within 1 hour
- Step 1 (SMS): Send reminder text with cart link (immediate)
- Step 2 (Email): If no response after 2 hours, send detailed email with product images
- Step 3 (SMS): If still no purchase after 24 hours, send final reminder with discount code
- Step 4 (Cleanup): Remove from campaign after 7 days or purchase
Best Practices
1. Start with Clear Goals
Define what you want to achieve with each campaign before creating it.
2. Segment Appropriately
Use segmentation to ensure messages are relevant to recipients.
3. Test Before Launching
Send test messages to yourself before launching campaigns to verify content and formatting.
4. Monitor Performance
Track key metrics and adjust campaigns based on performance data.
5. Respect Frequency
Avoid overwhelming recipients with too many messages.
6. Maintain Compliance
Ensure all campaigns include opt-out instructions and respect do-not-contact lists.
Use Cases
E-commerce
- Abandoned cart recovery
- Product recommendations
- Order updates
- Post-purchase follow-ups
Lead Generation
- Welcome series
- Lead nurturing
- Content delivery
- Event invitations
Customer Retention
- Re-engagement campaigns
- Loyalty program communications
- Special offers
- Feedback requests
Conclusion
ConnectAgent's campaign features provide everything you need to create, manage, and optimize multi-channel marketing campaigns. With powerful segmentation, personalization, scheduling, automation, and analytics, you can orchestrate sophisticated campaigns that engage your audience and drive results across SMS, email, and voice channels.
Whether you're running simple broadcasts or complex multi-step automated sequences, ConnectAgent's campaign tools help you deliver the right message to the right person at the right time, while maintaining compliance and optimizing for performance.
